Dr. Guoxin Li, professor of Marketing at the School of Management, Harbin Institute of Technology

Emory will be hosting Dr. Guoxin Li, professor of Marketing at the School of Management, Harbin Institute of Technology in China on April 11. She is currently a Visiting Fulbright Scholar at the Foster School of Business, University of Washington, specializing in social media. Below are 2 opportunities to dialog with Dr. Li.

Faculty Seminar Lunch, Monday, April 11, 12:00-2:00, Goizueta Business School, Room 500.  The Emerging Pattern of a Crowdfunding Ecosystem: A Multi-case Exploratory Research in China. Discover new insights and directions for the development of crowdfunding platforms. Previous research has largely examined how organizations differed in their use of crowdfunding within institutional contexts from a demand perspective, yet little is known about the supply side perspective. Based on six exploratory case studies in China, Dr. Li proposes a research framework with two forms of entrepreneurship ecosystems embedded within the crowdfunding platform: extrovert-generating and introvert-aggregating ecosystems. Space is limited. Please register by April 4.

Public Lecture, Monday, April 11, 4:30-6:00. Goizueta Business School, Room W330 - WeChat: Mobile & Social Commerce Development in China

Mobile commerce and social commerce is booming in China because WeChat integrates everything consumers want to do into one application. WeChat is emerging as a dominant player in the mobile messaging app world. It integrates instant messaging, social media, mobile games, mobile payment, ecommerce and online-to-offline commerce into one platform. Dr. Guoxin Li, a Marketing professor at the Harbin Institute of Technology of China, will give an overview of mobile and social commerce development related to WeChat in China. Reception to follow.

Register here.