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Jing Betty Feng

What’s Up with U.S. Big-Box Retailers in China? The Cases of The Home Depot and Best Buy

Jing Betty FengChina, with a rapidly increasing middle class, has drawn tremendous attention from foreign retailers and become one of the hottest markets in today’s global economy. By some measures foreign retailers have done well, even though Chinese retailers dominate the market. The number of foreign retail stores in the Top 100 increased faster than their Chinese counterparts in 2010, even though foreign retailers had slower sales growth compared with Chinese retailers (18 percent for foreign firms compared with 25 percent for Chinese retailers, according to a Deloitte report). Six major foreign supermarkets opened 135 new stores in 2010, up 22 percent over the previous year, and seven foreign retailers increased the number of their stores by more than 20 percent in 2010.

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